Systems
of Play.

Users submit simple real-world actions (social, creative, restorative), which are published to a public feed where others can witness, remix, and build momentum through shared participation.

Community members collected and revealed digital art assets through gamified reveal sequences, each collectible functioning as both an art object and a participation token within the broader ecosystem.

Combines traditional graphic design craft with generative computational approaches, demonstrating fluency across industry-standard tools and creative coding for procedural visual output.

Used animation and motion design to establish comedic tone and narrative hook, crafting a trailer that communicates genre, pace, and personality through visual rhythm and graphic transitions.

Members of the public were invited into interactive play spaces — dancing, sharing balloons with strangers, exchanging hi-fives, receiving flowers — each interaction captured and measured as a brand engagement.

Each week, children were paired with artists to explore a specific colour from the Smarties range through their own creative lens — producing artwork that formed the campaign's visual identity and brought Nestlé's colour world to life through real participation.

Users pin digital content to physical coordinates, creating a spatial layer of information that others can discover and interact with through location-aware interfaces. Users can generate models, populate interiors, add brand or educational info and create digital twins of whole properties.

The hotel's physical spaces were reimagined as a living media environment: an LED facade system and interactive atrium designed to host new media art, digital exhibitions, and immersive brand experiences — with a more recent pivot planning to transform the property into a Bitcoin Hotel.

Leveraged generative AI tools for video synthesis and music composition, layered with original voice-over narration to demonstrate how AI-assisted production can deliver polished brand content at speed.

Penned the campaign script to align with Tourism Australia's destination messaging strategy, then recorded the voice-over narration for the final broadcast advertisement.

Each episode followed a structured format blending documentary storytelling with creative experimentation, designed for short-form digital consumption and audience engagement across social platforms.

Attendees tapped RFID tags at workshops and experiences to level up their character, creating cross-event engagement loops that incentivised exploration and participation across the full programme.